2025: the year of the travel maximizer – insights from hilton’s annual trends

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The trend was driven by a growing awareness of the importance of sleep and its impact on overall health. Sleep retreats offered a unique opportunity for individuals to disconnect from their daily routines and focus on restoring their sleep patterns. ## The Rise of Sleep Retreats In recent years, there has been a significant increase in the popularity of sleep retreats. These retreats provide a dedicated space for individuals to prioritize their sleep and rejuvenate their bodies and minds.

# Global Traveler Insights

Demographics: The report reveals a diverse group of travelers, with a significant portion being millennials and Gen Z, who are increasingly shaping the future of travel.

The Rise of Active Travel

In recent years, there has been a significant shift in the travel industry, with a growing number of travelers seeking active experiences during their trips. This trend is not only reshaping the way we view vacations but also influencing the destinations we choose. * Increased Interest in Outdoor Adventures: A staggering 70% of global travelers now prefer to engage in active pursuits while on vacation.

The Rise of Digital Convenience in Travel

In the ever-evolving landscape of travel, a significant shift is occurring as travelers increasingly prioritize convenience and personalization. Recent studies have highlighted a notable trend: 63% of travelers now place importance on having the option of a digital room key.

The Influence of Children on Travel Choices

Traveling with children has become a significant factor in the decision-making process for a vast majority of families worldwide. A staggering 70% of global respondents with children prioritize their kids’ preferences when selecting vacation destinations. This trend underscores the importance of catering to the younger demographic in the travel industry.

The Rise of Sport Travel

The travel industry has seen a significant shift in recent years, with a particular surge in sport-related travel. According to Hilton Worldwide Sport Sales, the revenue generated from this sector has tripled in volume from 2019 to 2024.

Unveiling the Future of Travel: Insights from Ipsos Poll

The travel industry is constantly evolving, and understanding the latest trends is crucial for both travelers and businesses. In a recent Ipsos poll conducted between June 5 – 26, 2024, valuable insights have been uncovered, shedding light on the future of travel. These findings not only provide a glimpse into the changing preferences of travelers but also offer a roadmap for companies like Hilton to stay ahead of the curve.

The credibility interval was calculated using a Bayesian approach, which takes into account the sample size and the variability of responses. ## Understanding Ipsos Online Poll Credibility Ipsos, a leading global market research company, has developed a robust methodology to ensure the accuracy and reliability of its online polls. Central to this methodology is the use of a credibility interval, a statistical measure that provides a range within which the true population parameter is likely to fall.

Hilton, a digital platform that offers personalized experiences for guests. ### Hilton’s Commitment to Innovation Hilton’s dedication to innovation is evident in its continuous investment in technology and sustainability.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240929884428/en/

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