China Focus : Family friendly resorts emerge as new weekend escape for Chinese parents Xinhua

He can now enjoy a two-day vacation with his family at the Shenzhen Bay Resort, a luxury hotel that offers a range of activities and amenities for families. The Shenzhen Bay Resort is a prime example of the growing trend of suburbanization in China. The resort is located in the Shenzhen Bay area, which is known for its beautiful beaches, scenic views, and modern infrastructure. The resort’s amenities include a private beach, an outdoor pool, and a kids’ club, making it an ideal destination for families.

The hotel’s interior design was inspired by Snoopy’s adventures, with Snoopy-themed decorations and furniture, creating a unique and immersive experience for guests. The hotel’s lobby featured a large Snoopy statue, while the rooms were decorated with Snoopy-themed bedding and wall art. The hotel’s amenities included a fitness center, an outdoor pool, and a spa, which catered to the needs of both children and adults. The hotel’s staff was known for their exceptional service, with friendly and attentive staff members who went above and beyond to ensure guests’ comfort and satisfaction. The hotel’s location was also a major draw, with easy access to popular attractions and activities, such as the nearby beach and amusement park. The hotel’s proximity to the beach made it an ideal choice for families with young children, who could enjoy the beach while their parents relaxed at the hotel. The hotel’s unique theme and amenities made it a popular choice for families and groups of friends, who were looking for a fun and memorable experience.

The Rise of Family Resorts

The concept of family resorts has been gaining popularity in recent years, particularly among Chinese families. These resorts cater specifically to families with young children, offering a range of activities and amenities that cater to their needs. • A family resort in China’s Sichuan province, for example, offers a dedicated kids’ club with activities such as arts and crafts, storytelling, and outdoor games. • Another resort in the province of Guangdong provides a separate children’s area with a playground, a mini-golf course, and a water park. • These resorts often feature spacious rooms and suites that can accommodate families of all sizes, with amenities such as separate living areas and kitchenettes.

A safe and secure environment for children to play and relax

Access to a range of activities and amenities that cater to their interests

The opportunity to spend quality time together as a family

A convenient and hassle-free way to plan a family vacation

Challenges and Opportunities

While family resorts have gained popularity, there are still challenges to be addressed.

Senbo Tourism’s Rise to Prominence

Senbo Tourism has become a household name in south China, particularly among families with young children. The tourism company’s focus on providing a fun and safe environment for its visitors has contributed significantly to its success.

Water parks with thrilling rides and attractions

Wood houses with unique architectural designs

Family-friendly services, including childcare and entertainment options

A Day at Senbo Tourism

A typical day at Senbo Tourism begins with a visit to the water park, where visitors can enjoy a range of rides and attractions.

The Rise of Luxury Resorts in China

The luxury resort industry in China has experienced significant growth in recent years, driven by the increasing demand for high-end travel experiences.

The Rise of Short-Trip Travel

With the increasing demands of modern life, many people are finding it challenging to take extended vacations. Instead, they are opting for short, frequent breaks that allow them to recharge and refocus. This shift in travel behavior is driven by the need for flexibility and convenience. • The rise of short-trip travel is also influenced by the growing popularity of staycation destinations. • Many cities and towns are now offering a range of activities and attractions that cater to short-term visitors.

Key Challenges in Promoting Family Travel in China

The Chinese government has been actively promoting family travel as a key growth area for the tourism industry. However, there are several challenges that need to be addressed to make family travel a more viable option for Chinese families.

The Importance of Family-Friendly Hospitality

Creating a Welcoming Environment

When it comes to family travel, a welcoming environment is crucial. Hotels, resorts, and other hospitality establishments can make or break a family vacation. A family-friendly atmosphere can be achieved by incorporating features such as:

Kid-friendly amenities, like game rooms, water parks, and playgrounds

Spacious rooms and suites that can accommodate multiple family members

Convenient services, like childcare and babysitting

Access to family-friendly activities, such as kids’ clubs and entertainment options

Enhancing Family Satisfaction

A family-friendly hospitality establishment can significantly enhance family satisfaction. By providing a range of activities and amenities, families can enjoy quality time together and create lasting memories. Some ways to enhance family satisfaction include:

Offering personalized services, like customized meal plans and activity recommendations

Providing a range of dining options, including kid-friendly restaurants and buffets

Creating a sense of community, through events and activities that bring families together

Offering flexible check-in and check-out times, to accommodate family schedules

Supporting Family Travel

The hospitality industry can play a pivotal role in supporting family travel.